Juvenile 400 degreez album sales
But artists like Master P saw it differently.
“I thought they were cool and unique, but I tried to do that with everything,” he shrugs. “The only shirts in existence are the 40 to 50 samples I kept.Īt the time, Shawn had no idea what sort of impact their work with Cash Money and No Limit would have decades later. “We have no idea what happened,” says Shawn. They also wound up designing a line of T-shirts for Cash Money called Hot Boys Wear, though the 10,000 tees they printed disappeared before they made it to retail. But their most iconic projects came from their work with No Limit and Cash Money, which included Juvenile’s 400 Degreez and Master P’s The Last Don, among countless others. standing in front of a rainstorm of bullets on his Chopper City album, or Snoop Dogg sitting outside of a mansion with a Rolls Royce and dogs wearing diamond-encrusted muzzles on the cover of Da Game Is To Be Sold, Not To Be Told, every cover Pen & Pixel created was memorable. (Image via Shawn Brauch/Pen & Pixel)īy 1995, business was going so well the Brauch brothers moved to a 5,000 square foot facility in a Houston office park. Left to right: Aaron and Shawn Brauch, co-founders of Pen & Pixel. Their first “office” was a 2,000 square foot apartment, but that didn’t stop rappers from finding them. Shawn served as lead graphic designer, while Aaron became the president of the company. After a year, they decided it was time to start their own venture, and Pen & Pixel was born. In 1992, Shawn Brauch and his brother Aaron were working for Rap-A-Lot Records as a graphic designer and general manager, respectively, when they began getting outside requests to do album covers for local artists like Trinity Garden Cartel and 8 Ball & MJG. Today, over a decade after the company folded, the art style that made these covers famous is now being used for a new purpose-to sell clothing. In an era when most rap covers were dark and dull, Pen & Pixel created images that were the polar opposite with their over-the-top depictions of the luxury and violence that ruled the Southern rap scene in the late ‘90s and early 2000s. Diamonds, fire, expensive cars, and women all accented by blinged out fonts are just some of the elements that have become the Houston-based company’s calling card. However, Birdman and Juvenile recently released a video for their previous album’s standout cut “Broke.There’s no mistaking an album cover designed by Pen & Pixel Graphics. While the news made waves on social media, no tracklist or singles for Just Another Gangsta 2 have been revealed as yet. He re-signed with Birdman and Cash Money in 2014.
He eventually left because of contractual issues. The success of Juvenile paved the way for Lil Wayne, Drake, and Nicki Minaj to follow. His classics tracks “Ha,” “Back That Azz Up,” and many others launched Cash Money from a local label in New Orleans to global success. The multi-platinum selling rapper became the first superstar of Cash Money when he released his major label debut 400 Degreez. Their first project together, Just Another Gangsta, marked the first time Juvenile’s released an album for Cash Money in over 15 years. New album JAG 2 coming July 12 it’s gonna be a hot summerĪ post shared by Juvenile on at 1:31am PDT